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Contact Us

Contact Us

In Store Promotions (E.A.) Ltd.
P.O. Box 13588, Nairobi, Kenya.
Tel. +254 - 02 - 825207/57 Fax: +254 - 02 - 825209
Mobile: +254-733-601963, +254-0733-511527, +254-722-511527
Email: instorepromotions@coomesgroup.co.ke

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Our Clients

Retail Penetration

Under this service we have the following as our main clients:

  • Bayer E.A., BDF
  • Colgate Palmolive
  • Unilever
  • Brookside
  • Shell/BP
  • Eveready Batteries, etc.

Merchandising

  • Bayer,BDF
  • Brookside
  • Celtel
  • Unilever
  • Coca-Cola

Trade & Consumer

  • Bayer E.A. - Shinda Zawadi Competition
  • Eveready Batteries Kenya LTD - Snap up a million promotion (Energizer),Nunua Eveready Ushinde
  • Coca-Cola:- Dreams Come True Competition

Key Performance Indicators

Measurement Drives Performance

The major questions to be addressed under this are:


  • What are the relevant KPI's in your market?
  • Who will be responsible for each KPI?
  • What is the target for each KPI?
  • How frequently will each KPI be measured?
  • What is the source of information for the measurement of each KPI?
Measures of KPI Achievement
  • Sales at distributor/Wholesale/end.
  • POS Materials put up
  • Shelf Space management
  • Numeric Distribution
  • Data validity and report relevance
  • Stocks movement monitoring

Our Profile

Retail Penetration

We achieve Retail Penetration via the following ways:

  • Product availability and brand awareness
  • Help establish an excellent distribution capability in the end markets by reorganization of the selling function as a vital function (requires special attention).
  • Help establish leading positions in markets where the client is not already strong through strategic product placement.
  • Additional Sales Force. Due to stiff competition.
  • Enable the client to reach target consumers in the most efficient and effective way.
  • Increase numeric distribution.

Merchandising

Merchandising is the presentation of Products and branded materials to persuade consumers to purchase your Brands. Its main objectives are:

  • To enhance the physical dominance of the brands at the point of purchase
  • To gain increased shelf space
  • To acquire prime sites and strategic shelf levels put up shelves for the brands
  • To gather market intelligence
  • To record consumer feedback
  • To restock product on shelves and get rid of damaged stocks
  • To maintain clean and well arranged displays
  • Enhance the availability of client's products on the shelves

Trade & Consumer

Trade and Consumer is achieved through the following ways:

  • Set up and administer sales promotions
  • Obtaining Betting and Control licence
  • Prizes schedules, identify collection points and create Trade database.
  • Provide and manage the promotion teams in the field
  • Monitor display competitions.
  • Achievement of successful promotions is enhanced by proper Retail Penetration Exercise
  • Recruitment of sales promotions representatives

Marketing & Survey

We carry out Field/Market Surveys on clients products and services to check the numerical distribution on:

  • Consumer awareness
  • Loyalty
  • Consumer feedback

Introduction

Mission Statement

Each client is special and we dedicate all our energy in meeting our targets and this helps us to meet our clients expectations.

Our Tasks

  • Accurate Orders
  • Efficient Delivery
  • Service Product
  • Quality and Stock Monitoring
  • Consumer Pricing
  • Product Visibility and Shelf Space

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